( timeline )
February 2022 - July 2022
( expertise )
Branding, Digital Content Creation, Social Media Management, Marketing Strategy
( challenge )
In early 2022, BrewBites Café, a beloved local coffee shop, approached me with a pressing challenge—they were in dire need of a digital makeover to stay competitive in an increasingly crowded market. The café had a loyal customer base but struggled to attract new patrons due to its outdated brand image and lackluster online presence.
( solution )
To address BrewBites' digital woes, I devised a comprehensive solution that focused on rebranding and revamping their digital content strategy. The journey began with a deep dive into BrewBites' brand identity, understanding their values, and defining their unique selling points. With a clear understanding of BrewBites' essence, I crafted a fresh and modern brand identity that reflected their commitment to quality and community.
Simultaneously, I developed a robust content strategy aimed at enhancing BrewBites' online presence and engaging with their target audience. This strategy encompassed regular posting schedules, curated content creation, and interactive campaigns designed to spark conversation and drive customer engagement.
The results were transformative. BrewBites' new brand image resonated with both existing customers and newcomers alike, breathing new life into the café's identity. Their social media following grew steadily, with each post garnering increased likes, comments, and shares. Foot traffic to the café surged, as patrons were drawn in by BrewBites' enticing online presence and compelling content.
Working with Nathan was a game-changer for BrewBites Café. His expertise in digital content creation and branding revitalized our brand and brought us closer to our customers. Thanks to Nathan's guidance, we've seen a significant increase in foot traffic and engagement across our social media platforms.
Emma Scott
Marketing Director
